Objection Handing Performance Program

This project demonstrates a behavior-first sales enablement solution designed to improve objective handling skills for a growing B2B SaaS organization operating in a competitive mid-market landscape. CatalystIQ is a fictional revenue operations platform used to model real-world sales enablement challenges, including inconsistent objection responses, stalled opportunities, emotional reactivity in sales conversations, and value misalignment during discovery and renewal calls.

Each artifact below represents a different component of a scalable performance-based learning system for measurable business impact and real-world application.

💬Designed behavior-driven objection handling framework focused on skill application, not scripts
💬Built scenario-based eLearning experience with branching conversations and real-time coaching feedback
💬Created interactive digital learning module (Mindsmith) simulating authentic buyer objections
💬Embedded objection identification matrix and diagnostic questioning model
💬Aligned learning experience to revenue enablement goals, deal velocity, and retention metrics
💬Applied adult learning principles, AI-assisted content generation, and performance based design strategy